31mm Hollow Women’s Watch With Diamonds

Following the successful launch of the Artelier hollowed-out men’s watch, Oris now launches 31 mm hollowed-out women’s watches with diamonds. This season, Swiss mechanical watch brand ORIS launched the Artelier hollow female watch debut. ORIS Artelier adds another chic and timeless addition to the artist collection. The timeless style of this skeleton women’s watch is admirable and perfect.
   The bezel is set with 56 delicate 0.50 carat diamonds and the ring dial is set with 10 diamonds, making the Artelier skeleton watch even more dazzling. The movement is decorated with exquisite Louis XIV style prints, and the beauty of the movement can be seen through the sapphire crystal. The clearly visible movement of the movement leads into the fascinating world of ORIS machinery, fully showing the unparalleled artistic beauty of Swiss superb watchmaking technology.

This Picture Says Patek Philippe Ranked Fourth In Market Share? Cartier Refuses To Accept

A few days ago, a picture of the watch brand’s market share in 2017 was circulated in the circle of friends. Any topic involving similar rankings is more likely to attract attention and be easily disseminated. For example, the ‘Top Ten Watches’ and ‘Several Classes and Several Classes’ said that although these classifications that are limited to regions or times are no longer appropriate, there are many media who are tireless in explaining their origins and meanings, but they still do not meet the effectiveness of mass communication Frequently cited. That’s a simple big pie chart. Rolex, which accounts for nearly one-fifth of the total, sees it more clearly. The other shares are smaller. There is a line of English words at the bottom of the picture, indicating that the data comes from estimates made by Morgan Stanley’s luxury consulting department. The top ten brands in the share chart circulating in the circle of friends are Rolex, Omega, Longines, Patek Philippe, Cartier, Tissot, Audemars Piguet, IWC, TAG Heuer and Jaeger-LeCoultre. Rolex, Patek Philippe, and Audemars Piguet are private family-owned companies and are not obliged to make public sales data; brands such as Omega and Cartier belong to listed companies such as Swatch and Richemont, but the parent company’s financial report data generally only includes the entire group’s income and profits. Rarely has a single brand sales performance, at most emphasized that a brand has achieved amazing growth. Therefore, the word ‘estimate’ is used in the text description. In the past, financial or consulting institutions have issued similar market share reports. They each have their own data models, and the results are generally not bad. For example, when Apple released a new product in 2017, Cook said that Apple Watch sales have surpassed Rolex and become the first brand in the watch market. The fruit fans under the stage cheered and we watched it lively. In September 2017, Apple announced that the market share of Apple Watch was the first. However, this list now makes us have an obvious question: How did Cartier, which had previously competed with Omega for the top spot, fall to fifth? I still remember that in 2016, when Cook first announced the sales of Apple Watch, watch fans were not cold about the Apple Watch and Fossil that were on the top of the list, but they were cunning about Apple’s ranking of Omega before Cartier Smile. In the Apple data model, the traditional top three are the traditional watch brands of Rolex, Omega and Cartier in recent years. Rolex’s market share is the first. There is no controversy, and the second position, Omega and Cartier think that they are the most suitable for sitting. There. One is Huadan, headed by the Swatch Group, and the other is Richemont’s cash cows. // If Cartier sees this picture and finds that he is actually behind Omega, Longines and Patek Philippe, can’t be half-dead? If this is really Morgan Stanley’s estimate, it may be a face hit by Cartier. Perhaps because the name of the emperor jeweler is too loud, Cartier’s watch looks like a sideline. In fact, Cartier is a true watch brand with a long history-in 1904, it made a watch suitable for pilots for the explorer Santos; the Tank series inspired by the World War I tank also passed the centenary Shouchen; and the Chinese watch market has been booming for more than ten years, when it comes to Cartier blue balloons, watch lovers are no strangers. Jacqueline’s Cartier Tank To obtain a single brand sales performance, in addition to investing in the brand headquarters, it is unlikely that you want to find data in public information. But Cartier is an exception. If you read Richemont’s financial report carefully, you can still estimate the market size of Cartier watches. Richemont Group is divided into three divisions by brand: Cartier and Van Cleef & Arpels make up the jewelry department; Vacheron Constantin, Lange, Jaeger-LeCoultre and Roger Dubuis make up the professional watch department; Montblanc, Dunhill and Chloe are other Ministry of Commerce. The earnings report will announce the performance of these three departments. The jewelry department naturally includes the jewelry products of Cartier and Van Cleef & Arpels, as well as their respective watch products. At the same time, the financial report will again count sales data according to product categories, which are classified into jewelry, watches, writing instruments, fashion leather goods and other five parts. Cartier Jewelry because Van Cleef & Arpels’ watch business is not large, and Piaget’s jewelry business contribution is relatively low, the size of the two can generally be offset, so you can use the performance of Richemont’s jewelry department to subtract the performance of jewelry products to Estimated Cartier watch sales: this figure exceeded 1.8 billion euros in fiscal 2017, nearly 2.2 billion euros in fiscal 2016, and more than 2.3 billion euros in fiscal 2015. Although there are some errors in this data, it can basically evaluate the performance of Cartier watches, which is close to the market size of 2 billion euros. At the same time, it can be seen that in recent years, Cartier watch sales trends have not been very good, while jewelry has Is steady growth. Looking back at the brand market share chart, the scale of Cartier watches in 2017 exceeding 1.8 billion euros should be placed on a share with Omega. Otherwise, based on the share of Omega, Longines, Tissot and Breguet on the map, it is estimated that their sales scale is nearly 7 billion euros, which is 8.3 billion converted into Swiss francs, which is more than the 8 billion revenue of the entire Swatch Group. Obviously not reasonable. Liu Shishi wears the Omega constellation // In addition to Cartier’s ranking, if you analyze this map carefully, there are still many places to consider: for example, Chopard and Breitling, these two well-known and small brands have not been on the list; For example, radar and Swatch, Swatch Group’s sales performance of low-end and mid-end brands did not appear … but there is a ‘other’ on the map with more than a quarter of the area. The gray fan shape for the previous problems can still be used. Explain, but Cartier is fifth and behind Patek Philippe, this is worth thinking about. Our observations should be related to the slowdown of the Cartier watch itself in recent years and the rising popularity of the Patek Philippe brand. The data in this figure may be affected by similar public opinion. Cartier has continuously launched new watch series in recent years, CLÈ, DRIVE, PANTHÈRE and new SANTOS, but has not yet reached the brand’s expectations, replacing the blue balloon as the next Icon. The Patek Philippe on the other side, represented by the stainless steel nautilus, has seen a rapid rise in market heat. A watch is hard to find. ‘The more you can’t get, the better.’ The primary market has already lined up one year later. The secondary market is almost crazy. In April 2018, Sotheby’s Hong Kong Spring Auction, a 2008 Nautilus steel model 5711 was sold for nearly 500,000 Hong Kong dollars, which was converted to RMB 400,000, which is almost two times the brand’s public price. Times. Yuan Yongyi and Wu Zhenyu wear Nautilus, a high-end watch brand with an entry price of 10,000 Swiss francs, with an annual output of nearly 60,000, but the market sales are so popular. With a very earthy word, Patek Philippe’s success can only be summarized as ‘hungry marketing ‘. Think about it, are the photos of the celebrity Patek Philippe worn by the celebrities you see in your circle of friends really just showing off your wealth? Lu Xi interviews the author of the headline of the note department to join the readers, please add WeChat: lucyonair2013, Remarks: Name + Occupation