Since its establishment in 1995, it has been less than 20 years. Roger Dubuis is a relatively unfamiliar brand in the eyes of many people. How did such a young brand take less than 20 years? Regarding ‘history’ and ‘heritage’ as the foothold of the high-end watch industry?
For high-end watch brands, ‘heritance’ is a clear lifeline. Whether it is watch culture, brand philosophy, or value evaluation, the word ‘heritage’ is inseparable. And there is more meaning behind the heritage, such as ‘family’ and ‘history’ these words with a strong sense of time. Jaeger-LeCoultre was born more than 180 years, Patek Philippe 175 years, and Earl 140 years. Compared to these historical achievements of light numbers, the brand can be said to be ‘thin’. So, how exactly does such a young man as young as 20 years old achieve a height?
The young watch industry has a promising ‘new power’
Or we should start with style. Avant-garde appearance, cutting-edge technology, this is the first impression of Roger Dubuis. The oversized case, transparent case back, large crown, roman numerals, three-pointed lugs at the junction of the strap and the case, and the Celtic cross-shaped tourbillon frame are all Roger Dubuy’s unique signs.
Hommage Minute Repeat Tourbillon Automatic
Each watch is aimed at the appetite of fashion tippers and watch collectors. Compared to other brands with a strong pen and ink history, Roger Dubuy knows his ‘short board’, it is too young, but It is this youth, this freedom that is not bound by history, that Roger Dubuis can let go of his creations. There is no classic watch in the history of the brand. What you can do is to put everything together to create a timeless classic.
Hommage double flying tourbillon hand-engraved watch
In the spirit of newborn calves not afraid of tigers, Roger Dubuy has finally created a strong and distinctive style with cutting-edge fan, which can be easily identified even if you look at high-end watch brands. Soon after the birth of the brand, it became a shining star in the watch industry and found its place in the high-end watch industry.
The only brand in the world with the Geneva mark on all timepieces
When it comes to high pressure, I have to mention Roger Dubuy’s most proud ‘honor’: it is the only brand in the world with all its timepieces engraved with the Geneva mark. Don’t underestimate this small imprint. The Geneva imprint is issued by the Geneva government. Only in the Geneva area is the mechanical movement of the watch fully manufactured, assembled and adjusted in accordance with the strict watchmaking quality requirements. Can get this official certification. In the field of watches and clocks, the Geneva mark symbolizes the guarantee of extreme quality, and almost all brands use this mark as the vane. Roger Dubuis’s ability to make every watch engraved with the Geneva Seal is the best proof of its high force.
A watchmaking rarity in the watch industry
For watch brands, any “forcedness” without talking about technology is a waste of words. Roger Dubuy, who knows this, shakes out his ace: the key to complex watchmaking skills-the balance wheel. Gossamer, many brands advertise how great it is to be able to manufacture a movement independently, but once they are asked if they can produce the gossamer independently, most will pass it by. Because in the field of watchmaking, there are only a handful of watchmaking factories that can independently manufacture hairsprings. Roger Dubuis can do it. It can be seen at a high level. It can master the manufacturing process of hairsprings and achieve true self-made hairsprings. At this point, Roger Dubuis’s name was hung in the ranks of Breguet and Lange.
Did you know that Mr. Roger Dubuy is still contributing to the brand?
There are no shortage of watchmakers in the watch industry, and watchmakers whose founders are still contributing to the brand are extremely rare. Mr Roger Dubuis is such a watchmaker. Prior to starting his own eponymous brand, Mr. Roger Dubuis spent 14 years in the complex movements department of a fine watchmaking factory in Geneva, and was very good at making complex movements. A founder and ‘soul master’ of high force, with complicated watchmaking skills, from perpetual calendar to three-question movement, naturally led a high force brand road.
Use ‘Limited’ to force a high force
Exclusive Limited Edition ‘Round Table Knight’ Store Limited to 28 pieces
For Roger Dubuis, in order for each watch to have a noble and rare high-compulsory style, in addition to commercial considerations (selling expensive), it is also critical to establish brand positioning smartly and clearly. In order to establish this ‘sense of dignity’, Roger Dubuis uses limited quantities to ensure quality. All high-end precious precious metal complex mechanical watch models are limited to 28, and the latest dual flying tourbillon is limited to 20 (20th anniversary). The Hommage series is limited to 208. It is said that 208 is the academic number of Mr. Roger Dubuy during his studies, meaning Far-reaching.