In May this year, after Milan, Porto Cervo and Capri, Hublot Hublot’s fourth Italian boutique opened in Piazza Espana, Rome. The boutique uses Hublot’s new architectural concept, combining luxury and modernity, innovation and tradition, to interpret the brand’s signature genes. The boutique draws inspiration from Hublot’s ‘fused art’ concept, using high-end materials such as marble and ebony, complemented by mirrors, glass and metal.
The classic look of the boutique remains the same, while the iconic fountains and 18th-century steps of Plaza de España exude a strong sense of history. Despite the urban style, the display design is warm and hospitable. The boutique covers an area of 65 square meters, with soft light and elegant furnishings, ensuring that Hublot’s first Roman boutique becomes a perfect harbor for brand customers.
Since the opening of the first boutique in 2007, the brand has continued to grow and its stores now span the globe. At present, Hublot has a total of 96 stores worldwide, all of which are located on the best streets and the most prestigious locations, and are constantly being renovated. (Photo / text watch home Xu Chaoyang)