Panerai Re-opens Taipei 101 Store Designed By Famous Designer Patricia Urquiola

Italian luxury watch brand – Panerai re-opens the Taipei 101 store, located on the first floor of the international landmark Taipei 101 Shopping Center. It covers an area of ​​101 square meters and is the largest store in Taiwan. To celebrate the expansion and re-opening of the Taipei 101 store, Mr. Julio Sato, Managing Director of Panerai Asia Pacific, made a special visit with Mr. Cheng Tengkuan, General Manager of Panerai Taiwan Brand, Mr. Zhou Deyu, General Manager of Taipei 101, and General Manager of Taipei 101 Department Mr. Dai Yinben held a ribbon cutting ceremony together.
   Patricia Urquiola, a well-known Spanish designer based in Italy, reinterprets Panerai’s classic aesthetics and watchmaking techniques, while retaining the brand’s unique characteristics in design. Respecting the brand’s tradition without losing its fashion elegance, it cleverly connects the past and the future.
The new 101 store expanded to 101 square meters, which is Panerai’s largest flagship store in Taiwan
   Through the design concept and selection of materials, Panerai began to manufacture precision instruments for the Italian Navy diving commandos from the 1930s to the 1950s, demonstrating the deep roots of the marine world and the brand philosophy. Patricia Urquiola has carefully selected unique and unique elements for the store, using Italian calacatta luccicoso, bronze, solid wood and special wave-shaped transparent glass to perfectly show the history of Panerai and the ocean Unique origin.
The interior decoration, furniture and materials are hand-made by Italian craftsmen, fully displaying the brand’s purest Italian style
   The large wall clock in the store displays the classic sandwich sandwich pan with the most representative of Panerai watches in a large proportion. The dial is sandwiched by two identical dials coated with a powerful luminous SuperLumiNova® material to ensure that the dial is legible even in the harshest black environments. This design has been preserved to this day and has become an important classic feature of Panerai, fully showing the brand’s history and legendary heritage.
The large wall clock in the store displays a large proportion of the classic sandwich sandwich panel of Panerai watches.
   The new exclusive store also has a separate VIP space for watch lovers to enjoy a distinguished experience in a spacious and comfortable environment. Many elegant Panerai-related books are displayed in the elegant space environment, detailing the roots of the brand and Italy, Florence, the sea and design, leading watch lovers to indulge in the world of Panerai. In addition, the shop also set up a watchmaker’s studio in Taiwan for the first time. Panerai-certified professional craftsmen provide on-site maintenance services and various professional assistance for VIPs.
   LUMINOR 1950 EQUATION OF TIME 8 DAYS ACCIAIO-47 mm 8-day power reserve stainless steel watch movement: Panerai P.2002 / E manual winding mechanical movement, completely developed by Panerai. Functions: hours, minutes, small seconds, date, month display, time equation display. Case: 47 mm in diameter, AISI 316L polished steel. Dial: black with luminous Arabic numerals and hours. The date and month are displayed at 3 o’clock, the small seconds dial is set at 9 o’clock, and the time equation is displayed at 6 o’clock. Power reserve: 192 hours. Water resistance: 10 bar (about 100 meters). Limited to 100 pieces worldwide.
   The Taipei 101 store, designed by Patricia Urquiola, opened in Florence, Paris, Hong Kong, New York and Miami. Panerai opened 65 stores worldwide, including three in Taiwan.
   MARE NOSTRUM TITANIO 52mm titanium watch movement: Panerai’s unique OP XXV manual winding mechanical movement. Functions: hours, minutes, small seconds, equipped with chronograph function and two chronograph dials. Case: 52 mm diameter, matte titanium. Dial: Double brown dial with luminous Arabic numerals and hour markers. A minute counter at 3 o’clock, a small seconds counter at 9 o’clock, and a central chronograph hand. Power reserve: 55 hours. Water resistance: 3 bar (about 30 meters). Limited to 150 pieces worldwide.
   The new Taipei 101 store will feature Panerai watches and the latest 2015 limited edition watches during the opening period from July 24th to 26th. These include the 2015 new Luminor 1950 Equation of Time 8 Days Acciaio timepiece with Panerai’s own movement P.2002 / E and the Mare Nostrum Titanio 52mm replica chronograph watch first exposed in Taiwan. .