Jiajia Cooperates With Shanghai International Film Festival To Repair Director Wu Yusen’s ‘heroes’

The official partner of the 17th Shanghai International Film Festival, Jaeger-LeCoultre, the world’s top watchmaking brand, is proud to announce that it will join hands with the Shanghai International Film Festival Organizing Committee to become the world’s most prestigious 2. An old film copy restoration institution with the reputation of ‘Temple of Film Restoration Field’: The Bologna Film Restoration Laboratory of Italy has cooperated to restore the classic ‘Hero Nature’ directed by Wu Yusen with the latest 4K technology.
   In addition to rescue and preservation of old movies, the more important significance lies in promoting the protection of film heritage and cultural heritage, which has aroused the attention of all sectors of society. Therefore, the Shanghai Film Festival Organizing Committee and Jaeger-LeCoultre decided to restore Wu Yusen’s masterpiece ‘Heroes’ in 2015, in order to arouse greater attention from all walks of life in the restoration of old movies. I hope more social institutions and people of insight Concerned about the inheritance of China’s precious film and cultural resources, join the restoration team and contribute to the preservation of China’s film heritage.

   The ‘heroes’, filmed in 1986, established the violent aesthetic film style directed by Wu Yusen. It is a milestone in Hong Kong film. Its fine distribution and smooth song-like editing are still impeccable today. Mr. Riyad, President of Jaeger-LeCoultre Global, said: ‘It is of great significance to be able to repair such a classic film. Jaeger-LeCoultre and film have a long history and are always committed to supporting and promoting the film culture. We are very happy to be able to protect Traditional film films inherit the artistic classics. ‘The Shanghai Film Festival Organizing Committee stated that the digital restoration project of old films is costly and time-consuming. The film festival and Jaeger-LeCoultre participate in the restoration of Chinese classic films, creating a precedent for social forces to support China’s image rescue project. .
   The cooperation between Jaeger-LeCoultre and the Shanghai International Film Festival started in 2011. At the beginning of the cooperation, it was announced that one of the most important projects in the cooperation with the Shanghai International Film Festival for several consecutive years was the restoration of many Chinese classic old movies, which was also the first time in China. The film copy restoration work participated by enterprises has contributed to saving China’s long film cultural tradition. Over the past three years, Jaeger-LeCoultre has funded the restoration of ‘East River Spring Water Flowing East’ (upper and lower), ‘Eight Miles and Clouds’, ‘Cross Street’, ‘Crows and Sparrows’ and ‘Beauty People’ Six Classic Chinese Movies.