On International Literacy Day, Montblanc, an internationally renowned luxury brand, announced that Montblanc’s ‘Love as a Charity’ charity event was officially launched in March 2013. After 7 months, it has become a UN child as scheduled. The Foundation (UNICEF) has raised $ 1.5 million in donations.
Montblanc, which has been committed to culture and education, successfully launched its first charity event with love in 2009 and continues to this day. This year, Montblanc specially created the Montblanc Meisterstuck series of special collections such as writing instruments, jewelry accessories and leather goods for this event, and donated part of the sales proceeds to support UNICEF’s education program for UN children. The foundation builds schools in Africa, Asia, and Latin America to help vulnerable children be educated.
Montblanc’s ‘Make Love’ series not only fully reflects the elegant, sophisticated and ingenious European craftsmanship of the Montblanc brand; it also makes the entire series unique because of the charitable intentions behind it. The hexagonal white star on the top of the writing instrument cap symbolizes the snow peak of Mont Blanc, the highest mountain in Europe, and it reflects Montblanc’s ambition to create a world-class writing instrument. The blue gem on the cap is inspired by the UNICEF blue logo, which represents improving the living environment of children. Other collections include leather wallets, card cases, pencil cases and notebooks, all printed with a blue logo, symbolizing unremitting support for UNICEF. The stainless steel cufflinks are set with agate, while the bracelet and keychain are also paired with blue stones.
Montblanc and UNICEF are always working to build a better future for vulnerable children. In order to achieve this great goal, in addition to raising charitable funds, it is also necessary to gradually realize it by constructing appropriate education projects, training qualified teachers, and building schools to build a wider stage for children to dream.
Montblanc has always believed that even in the most difficult times, every child deserves a bright future, and every adult should contribute to this goal to the best of its ability to end the illiteracy left over from history. Therefore, every writing instrument, leather goods and jewellery in Montblanc’s ‘Making Love’ series are engraved with unique numbers, symbolizing the bricks and tiles of children’s schools. It also shows that the owner of each treasure contributes to the children’s bright future. With this number at www.montblanc.com/signatureforgood, holders of Montblanc’s ‘Love as a Inscription’ collection can always follow the latest progress of the event and stay informed of the various initiatives of the UNICEF Education Assistance Program.
Montblanc International Group President Jérôme Lambert said: ‘All children have the right to acquire knowledge and skills to stimulate their inner potential, so as to create a better future for themselves and society. On the International Literacy Day, we announced that we have completed a $ 1.5 million project funding plan. We are grateful to many enthusiastic and kind people for helping Montblanc and UNICEF to raise funds to improve the lives and education of many children around the world. We will continue our efforts, Keep surpassing established goals and working to raise more charitable funds. ‘
About UNICEF: UNICEF has worked in more than 150 countries and regions around the world to help children survive and grow up from childhood to adulthood. As the world’s largest vaccine provider in developing countries, UNICEF is committed to supporting child health and nutrition, drinking water and sanitation, quality basic education for every boy and girl, and protecting children from violence, exploitation and AIDS Threat. UNICEF’s fundraising comes purely from voluntary contributions from individuals, businesses, other foundations, and governments.