Portofino: 2019 Reinventing Classic Charm

Schaffhausen, July 31, 2019-IWC Schaffhausen has released a new version of the re-interpretation of the 2019 iconic Portofino series. The women’s collection includes five small sizes with an innovative strap replacement system, while the other six are men’s watches.

   Since its first release in 1984, Portofino has been one of IWC’s most compelling collections. Just like the legend, the watch industry leader and legend KurtKlaus and chief designer HannoBurtscher designed a simple and elegant watch in a glass of wine, inspired by five Sixties classic round design.

   The watch series is named after an Italian rural village where rich people often spend their summer holidays here. Its past and present are full of casual charm. Whether for men or women, whether worn day or night, Portofino watches are mature and sophisticated. Iconic elements such as fluid style and clean dials are still popular among consumers today.

   The new Portofino ladies’ watch for 2019 is the smallest model of all IWC products. The five new watches are reduced to 34 mm in diameter, reminiscent of the first Portofino same size watch series designed for slim wrists. Watches are made of 18K red gold or stainless steel, with blue or green silver plated dials. All watch cases or dials are set with diamonds.

   This diversity extends to innovative strap designs, which the wearer can customize to his own look. Each product is equipped with a gadget that can be easily changed between 12 different strap options made by leather goods manufacturer Santoni, while offering a range of vibrant hand-painted shades and steel Milanese Woven mesh bracelet.

   The Portofino men’s collection has also been updated this year. Six new models have been added. The most exciting one is the Portofino Moon Phase Automatic Watch. This is the first collection of 40mm case diameter Moon phase function in one watch.

   New models currently available only in 37mm or 45mm will be available in two stainless steel versions: one with a silver-plated dial, gold-plated hands and appliqués, a dark brown Santoni alligator strap, and the other in blue Dial, rhodium-plated hands and appliqués, and black alligator leather strap by Santoni.

   New releases in 2019 also include a new version of the Portofino Chronograph and a Portofino Automatic with a blue dial. Both designs are made of 18K red gold or stainless steel with gold appliqués, gold-plated hands and black Santoni alligator strap.

   Since its release in 1984, the Portofino collection has grown into one of our brand’s most successful watch collections. Both men and women are attracted by the classic charm of this watch. Its simple round case, Roman numerals and simple chronograph marks form the characteristics of this watch series. Therefore, we are pleased to expand this product range with these 11 attractive new watches, ‘Knoppe explained.

   All five new Portofino men’s watches are now available worldwide. The remaining six ladies’ Portofino watches are currently only available at IWC stores and authorized retail stores in mainland China and Hong Kong. Other countries and regions around the world will begin selling in October 2019.

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