The United States Tennis Association (USTA) has announced that Rolex will become the official sponsor of the US Open and will serve as the official timekeeper and official watch of the tournament. The multi-year cooperation agreement took effect immediately, and the two sides began preparations for the 2018 US Open.
During the US Open, Rolex watches and clocks will appear in every corner of the USTA Billie Jean King National Tennis Center, representing a partnership dedicated to excellence in tennis. The clock on the outside wall of Arthur Ashe Stadium will also be decorated in Rolex’s iconic style.
In addition, Rolex will sponsor the Cincinnati Southwest Consortium Open, and by sponsoring all nine events, fulfill the brand’s commitment to the ATP Masters. Rolex will also sponsor USTA National Camps, the center of all USTA’s tennis mission-related activities and programs, located in the Nona Lakes area near Orlando, Florida. The brand will also support the USTA Foundation’s project, the official charity of USTA, designed to help young people with limited resources. This partnership reinforces Rolex’s 40-year tradition of sponsoring and supporting the highest levels of tennis.
‘Rolex is a true tennis champion and shares our passion for the sport with USTA,’ said Gordon Smith, CEO and executive director of USTA. ‘We are delighted to welcome this as we celebrate the 50th anniversary of the US Open. Iconic luxury brand to become a partner, and thank the brand for supporting USTA’s mission to advance tennis. ‘
‘For the past 40 years, we have long been committed to supporting the highest level of tennis, and this exciting journey began with our connection to Wimbledon in 1978, and later served as the second Grand Slam tournament to the Australian Open. Sponsors and official timing. ‘Rolex US President and CEO StewartWicht said,’ Today, Rolex has established a partnership with USTA to sponsor and support the Association’s flagship event US Open. The two parties work together to share quality, excellence, precision and Passion for performance. ‘
From August 27th to September 9th, the 2018 US Open will be held at the Flushing Billie Jean King National Tennis Center in New York. This year marks the 50th anniversary of the US Open. The National Tennis Center has just completed a $ 600 million expansion and renovation plan. The new Louis Armstrong Stadium will also meet the audience. This is an advanced stadium with 14,000 seats and the final step of the overall expansion plan. (Photo / text watch home Xu Chaoyang)